Set the tone. Establish identity, drop the manifesto, open the inbox. No logistics, no applications — pure vision.
Open applications. Seed campus curiosity. Let the community start meeting the vision.
Turn builders into characters. Tease the problem space. Name your institutional partners.
Make the audience feel it approaching. Daily content. Final press reach-outs.
Shift from polish to truth. Real-time raw footage, end-of-day recaps.